Consumer Behavior and Emotions: How What They Feel Affect Their Choices
In 1984, Robert Cialdini, a psychologist and professor, released a book that helped change the way businesses do marketing. Among the pages of his Influence: The Psychology of Persuasion are the six principles that explain why people buy—or not. These principles are liking, scarcity, social proof, authority, commitment, and reciprocity. In his most recently released
Consumer Behavior and Emotions: How What They Feel Affect Their Choices Read More »