Consumer Behavior and Emotions: How What They Feel Affect Their Choices
In 1984, Robert Cialdini, a psychologist and professor, released a book that helped change the way businesses do marketing. Among the pages of his Influence: The Psychology of Persuasion are the six principles that explain why people buy—or not. These principles are liking, scarcity, social proof, authority, commitment, and reciprocity. In his most recently released […]
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